iStrategy Labs: Millions of Teens Ditch Facebook

Monday, 20 Jan 2014 05:07 PM

By Michelle Smith

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The rumors are true: Teenagers are leaving Facebook by the millions, says digital consulting company iStrategy Labs.

Last year, despite studies and articles suggesting that young users are losing interest in Facebook, CEO Mark Zuckerberg denied the claims.

It “just isn't true,” that we have a problem with the teen market, CNN Money quotes Zuckerberg as saying.

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But in October, just months after Zuckerberg's denial, Facebook's chief financial officer David Ebersman made an admission.

“We did see a decrease in [teenage] daily users [during the quarter], especially younger teens,” he said. But still he described overall usage among U.S. teens as “stable,” CNN Money reported.

iStrategy Labs last week released data that suggest the declines in teen usage may be steeper than Facebook would care to admit.

More than 3 million teens ages 13 to 17 have left Facebook in the past three years, a decline of 25.3%. And the number of users aged 18-24 has declined 7.5%, iStrategy Labs reported.

The consultancy uncovered these findings in its efforts to refresh the data it released in a 2011 report on Facebook users.

Facebook skeptics believe the company's $140 billion valuation is unjustifiable. And in the past many have pointed to waning interest among teens to support their arguments. But the evidence was largely anecdotal, says Time.

That iStrategy has put forth stronger proof in the form of hard figures could be a game changer. It could have a significant impact on Facebook's advertising rates because advertisers covet young audiences, notes Time.

But then again, Facebook could just heavily market the fact that it still has millions and millions of other users and a wealth of information about them. And therefore, it's still a prime choice for companies that want to effectively targets their ads, says Time.

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