Wal-Mart Stores Inc. has lower online prices on a selection of toys this month than Target Corp.’s website and Amazon.com Inc., according to a Bloomberg Industries analysis.
Prices for a group of about 80 toys including Hasbro Inc.’s Easy-Bake Ultimate Oven and Leapfrog Enterprises Inc.’s Leap Pad Explorer are 1.8 percent higher at Target and 0.7 percent more expensive at Amazon, according to a report led by Poonam Goyal, a Bloomberg Industries analyst. Wal-Mart’s toys also were cheaper than those on the websites for Toys “R” Us Inc. and Sears Holdings Corp.’s Kmart, according to the Nov. 9 survey.
“Wal-Mart came out early and put a stamp on having lower prices” and they are backing up that promise, Goyal said in a telephone interview from Skillman, New Jersey. “Shoppers will notice the cheaper prices.”
U.S. retail sales growth may slow to 2.8 percent this holiday season amid decelerating job growth, a weak housing market and a volatile stock market, the National Retail Federation said last month. The increase to an estimated $465.6 billion in sales in November and December compares with a 5.2 percent jump last year, the Washington-based NRF said.
Wal-Mart, based in Bentonville, Arkansas, fell 1.1 percent to $58.54 at 10:23 a.m. in New York. Minneapolis-based Target was little changed at $52.79, while Seattle-based Amazon rose 1.4 percent to $220.46 and Hoffman Estates, Illinois-based Sears dropped 2.6 percent to $72.41.
In a survey Bloomberg Industries conducted Nov. 2, Wal- Mart’s stores also had lower average toy prices than Kmart, Amazon and Toys “R” Us. Target had cheaper prices than Wal- Mart in that study by 0.5 percent.
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